Carrie riding a reining horse into a sliding stop

For equine businesses

We help equine businesses reach greater success.

CFO services, proactive tax planning and bookkeeping from two people who grew up in the show pen and built careers in tax, law and accounting.

You’re not alone

Financials gone haywire?

Many business owners we meet share similar frustrations.

  1. L.01You want to increase profits but not sure how
  2. L.02You’re dreading a surprise tax bill every year
  3. L.03The books are in chaos, and you need to dig out
FIX

You deserve an expert who knows tax laws, accounting, and financial strategies to grow your business while freeing up your time.

Welcome to Horsepower Financials

Not just financial experts. Horse people.

We’ve been involved in numbers and horses for over 25 years. We actually met at a horse show! Now married with kids of our own, we deeply appreciate the values, hard work, life lessons, and joys of the industry.

  • 2012Our original firm was founded, helping hundreds of businesses and families across the US with integrated legal, tax planning and wealth management.
  • 2024We merged passion with purpose to launch Horsepower Financials, focusing exclusively on the equine industry.
Carrie in a cowboy hat and turquoise show shirt

Carrie

Estate, wealth and tax planning attorney, author, and speaker.

JR in a tan cowboy hat and navy western shirt

JR

Expert accountant and tax strategist.

With the finances on track you’ll experience

Keep more of your hard-earned money. Enjoy life more.

  • ↑More revenue
  • ↑More profit
  • ↑More net worth
  • ↑More wealth
  • ↑More free time. Giddy up.

Service levels

Pick your level.

Compare everything →
Bookkeeping

Bronze

Monthly accounting, done right.

  • Monthly Accounting
  • Review AP, AR, Payroll
  • Bank Reconciliation
  • Historical Reporting Package
Get started
Tax planning

Silver

Everything in Bronze plus…

  • Tax Planning, Core Implementation & Tax Preparation
  • Restructure Business To Reduce Taxes
  • Implement Core Strategies To Ensure Savings
  • Filing to Ensure Compliance
Get started

Ask about our Double Tax Savings Guarantee

Gold Level CFO services

Strike gold.

We set ambitious targets, implement strategies to reach them, and hold you accountable. Our ultimate goal? To help you grow your business, increase your earnings, and free up more time to enjoy life. A true win-win.

Paint horse beside Carrie and her AQHA World Champion buckle
  1. 01

    Strategic planning

    We dive deep into your business financial landscape, identifying areas to grow, scale back, or rethink entirely. By analyzing the “big financial picture,” we pinpoint what needs to expand, shrink, or be eliminated to optimize your performance.

  2. 03

    Comprehensive reporting

    With detailed, actionable reports and one-on-one reviews, we make sure you always have a clear understanding of your financial health and business performance. Armed with this knowledge, you’ll make confident, well-informed decisions.

  1. 02

    Risk management

    We tackle budgeting, forecasting, and crafting a cash flow strategy that aligns with your business goals. We implement safeguards to protect your assets, prepare you for market challenges, and position you to jump on opportunities when they arise.

  2. 04

    Tracking success indicators

    We keep a vigilant eye on the numbers, tracking key indicators to gauge performance and guide you toward goals. We also assess your standing against competitors, identifying where you can amplify your impact and stay ahead of the curve.

Shoutouts from past clients

Down to earth. We have nothing but good to say about this team.

Past client

First-class firm. Aligned with us as partners for the long-term.

Highly recommend.

Here’s how it works

Three steps to the win.

01Meet & Greet

Meet & Greet

Let’s jump on a call to go over the numbers. We’ll discuss your goals and explore what level makes sense for you.

02Saddle Up

Saddle Up

We’ll clean up any messes, set up systems, and begin core tax planning + implementation. You get a portal to see it all: accounting, tax savings and strategies.

03Win the Day

Win the Day

Enjoy free time back and full confidence in a strategic plan that delivers tight books, higher profits, and more success.

You always retain full control, but let us guide you to greater success.

Courses & programs

Learn it on your own time.

All courses →
Equine Tax Profit Blueprint course materials

Self-paced video course

Equine Tax Profit Blueprint

Protect your hard-earned money from tax overpayment with a 6-step equine tax blueprint, without becoming a tax geek or sacrificing your passion.

  1. 01Common Tax Mistakes Equine Businesses Make
  2. 02Entity Structure: Choosing the Right Foundation
  3. 03Maximizing Deductions (Equine-Specific)
  4. 04Quarterly Estimated Tax Strategy
  5. 05Year-End Tax Planning Checklist
  6. 06When to Hire a Tax Pro (and What to Expect)
  • FormatSelf-paced video lessons with checklists, calculators and templates
  • LengthAbout 3 hours of video. Start with the modules that matter most to you right now.
  • AccessLifetime access, including updates for tax law changes that affect horse businesses
  • ForBoarding, training, breeding and lesson businesses

Ready when you are

Get a financial leg up. Starting now.

Let’s jump on a call to go over the numbers. We’ll discuss your goals and explore what level makes sense for you.