Bronze
Monthly accounting, done right.
- Monthly Accounting
- Review AP, AR, Payroll
- Bank Reconciliation
- Historical Reporting Package

For equine businesses
CFO services, proactive tax planning and bookkeeping from two people who grew up in the show pen and built careers in tax, law and accounting.
You’re not alone
Many business owners we meet share similar frustrations.
You deserve an expert who knows tax laws, accounting, and financial strategies to grow your business while freeing up your time.
Welcome to Horsepower Financials
We’ve been involved in numbers and horses for over 25 years. We actually met at a horse show! Now married with kids of our own, we deeply appreciate the values, hard work, life lessons, and joys of the industry.

Carrie
Estate, wealth and tax planning attorney, author, and speaker.

JR
Expert accountant and tax strategist.
With the finances on track you’ll experience
Service levels
Bronze
Monthly accounting, done right.
Silver
Everything in Bronze plus…
Gold
Everything in Silver plus…
Ask about our Double Tax Savings Guarantee
Gold Level CFO services
We set ambitious targets, implement strategies to reach them, and hold you accountable. Our ultimate goal? To help you grow your business, increase your earnings, and free up more time to enjoy life. A true win-win.

We dive deep into your business financial landscape, identifying areas to grow, scale back, or rethink entirely. By analyzing the “big financial picture,” we pinpoint what needs to expand, shrink, or be eliminated to optimize your performance.
With detailed, actionable reports and one-on-one reviews, we make sure you always have a clear understanding of your financial health and business performance. Armed with this knowledge, you’ll make confident, well-informed decisions.
We tackle budgeting, forecasting, and crafting a cash flow strategy that aligns with your business goals. We implement safeguards to protect your assets, prepare you for market challenges, and position you to jump on opportunities when they arise.
We keep a vigilant eye on the numbers, tracking key indicators to gauge performance and guide you toward goals. We also assess your standing against competitors, identifying where you can amplify your impact and stay ahead of the curve.
Shoutouts from past clients
Down to earth. We have nothing but good to say about this team.
First-class firm. Aligned with us as partners for the long-term.
Highly recommend.
Here’s how it works
Let’s jump on a call to go over the numbers. We’ll discuss your goals and explore what level makes sense for you.
We’ll clean up any messes, set up systems, and begin core tax planning + implementation. You get a portal to see it all: accounting, tax savings and strategies.
Enjoy free time back and full confidence in a strategic plan that delivers tight books, higher profits, and more success.
You always retain full control, but let us guide you to greater success.
Courses & programs

Self-paced video course
Protect your hard-earned money from tax overpayment with a 6-step equine tax blueprint, without becoming a tax geek or sacrificing your passion.
Stable finances, smooth rides
If tax season had a mystery villain, it would probably be something called The K-1. Because every March we see the same scene play out. A horse business owner sits down to file their personal taxes……
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Ready when you are
Let’s jump on a call to go over the numbers. We’ll discuss your goals and explore what level makes sense for you.